Mental imagery is claimed to underlie a host of abilities, such as episodic memory, working memory, and decision-making. A popular view holds that mental imagery relies on the perceptual system and that it can be said to be ‘vision in reverse’. Whereas vision exploits the bottom-up neural pathways of the visual system, mental imagery exploits the top-down neural pathways. But the contribution of some other neural areas remains overlooked. In this article, I explore important contributions of the hippocampus, a neural area traditionally associated with episodic memory, to mental imagery formation. I highlight evidence which supports the view that the hippocampus contributes to the spatial model used for mental imagery and argue that we can distinguish different hippocampal circuits which contribute to different kinds of imagery, such as object imagery, scene imagery, and imagery with a temporal aspect. This has significant upshots for mental imagery research, as it opens a new avenue for further research into the role of the hippocampus in a variety of imagery tasks.