Cinema Culture in 1930s Britain (CCINTB) is a pioneering inquiry into memories of 1930s cinemagoing conducted in the 1990s by Annette Kuhn. Its research design, incorporating questionnaire surveys and interviews involving male and female participants in various parts of Britain, has become a benchmark for methods of exploring everyday practices during a golden age of cinemagoing. CCINTB’s successor project, Cinema Memory and the Digital Archive (led by Professor Richard Rushton), has facilitated the creation of an accessible online infrastructure that has opened up CCINTB’s data and findings for further research possibilities. CMDA’s co-Investigators Annette Kuhn and Sarah Neely spoke to Dario Llinares, host of the Cinematologists Podcast, about the scope and objectives of the two projects, reflecting on questions of methodology in historical audience research; on the uses and value of digital tools in gathering, recording, analysing and presenting the findings of this kind of investigation; on strategies for making these findings accessible for a range of users; and on the future of cinema memory.